In creating your own flyer, you can just use Photoshop and Word. If you however want to do it close to that of a professional, you can use Indesign or QuarkXPress. Just prepare your photos in Photoshop and then transfer them into Indesign or QuarkXPress. Word can be used to layout your design, but it will be very difficult to have it the way you want it to.
Countless flyers are handed over to you when you visit a mall or a grocery shop. All are not read by the customers but are dumped immediately. Only those flyers that are exclusively designed and are innovative catch the eye of the customers. They actually stop what they are doing and pay attention. So the main goal while devising the flyers should be to attract attention. Images and graphics which have a psychological and emotional appeal on the customers should be included. It can also in some way be a bit provocative.
If you are popular, then go on and use it to your advantage. But add the elements that will introduce what type of products you are offering to your popular name.
It is important that as you learn about leafleting, your material should have the contact information. This is what most people are looking for if not the place. You can gather all the information about the product that will make an ideal marketing piece but make sure that these are all significant. Make sure that your message will be delivered to your audience in a straightforward manner.
More than anything else, you can help the cause of “go green” by placing your order online with green printing services in Toronto. Not all the Toronto printing services can say that they are green. But there are some of them that use carbon dioxide friendly eco papers and vegetable based inks so that they are not only able to save trees but also promote reduced pollution.
With a flyer, you are also sharing your business details and contact info with customers. It is a silent way of communication. You communicate specific offers as well as discounts through a cheap mean. The aesthetics of a flyer matter a lot. It is important to hire a professional graphic designer for making the flyer attractive. With graphics, you need to highlight the products so that customers might get interested to learn more about them. Many of the people include tear away discount coupon with the flyer. This makes the customers respond immediately. Those who just throw the flyers away as soon as they get them might also save them by seeing the coupon.
Color – Make sure that the colors you choose to include are all in line with your branding. While making them aligned with your branding, be sure that they can provide a pop of color. By providing a simple accent to your marketing collateral you are able to stand out from the crowd, and also able to instantly bran their attention.
Follow these five golden rules of direct mail and you are sure to make the most out of your direct mail distribution. Without these 5 golden rules your direct mail could suffer and become significantly less effective and economic for your advertising strategy. So always make sure you come prepared, order in advance, plan out your route carefully, make regular distribution trips and of course get to know your flyer printing company. It could make all the difference in your return on investment (ROI).