Search Engine Optimization makes ‘Invisible Visible’. I mean, there are millions and billions of websites already there. So, what is it that will make yours stand apart? Or, for that matter, worth a look (please don’t mind my words). It’s so much of crowd of websites that yours will be lost in no time. And, there is nothing much you can do about this. However, Search Engine Optimization can. But, before I tell you what this Search Engine Optimization is, I want to surprise you. And, I am sure that I will surprise you. So, here I go.
Let’s get one thing straight right from the start. No one can guarantee search results in Google. Not even Google can guarantee where your web site will appear in its index of web sites. If Google can’t guarantee this, how on earth could anyone else?
True, Google still holds just over 90% of the UK market share for all searches, but for how long? An algorithm change here, a bad news headline there, and things could shift rapidly.
Description tag talks about your website a little more in detail. Some directories have default descriptions for particular categories. But is it always good to create your own unique description for every directory to avoid duplication. This will also make you stand apart and result in more clicks!
Don’t hesitate to ask questions when you genuinely need an answer. A good SEO agency George should be willing to answer questions in a timely fashion when they come up. If it is not something you can research or figure out on your own, or if it directly involves the techniques being employed on your site, you should be able to ask questions and get answers.
Basically search engine optimization is a process through which you can optimize your website to make it search engine friendly. Until and unless you opt for SEO, it will not be possible for you to draw visitors to your website. When your business site is optimized, it will be possible for the popular search engines to give higher rankings to it. Google, Yahoo or MSN will display your site at the top of the search results if your website has been optimized.
Each website owner should understand that search engine optimization is a very complex process that never ends and that has to be repeated on a regular basis. Business owners should only take care of business related stuff and not optimization techniques.